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The Launch of Sun Bets

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Betting Giant, Sun Bets, is finally here!

The UK bookie officially opens its doors to punters today, August 2nd, 2016. Click the link to get an account and get a free £10 bet.  Plus win £1,000 of free bets every day.

Sun Bets Introduction:

The UK bookie officially opens its doors to punters today, August 2nd, 2016. Boasting a multi-million pound campaign, the brand explodes to the market; headed by News UK’s in-house agency, Pulse Creative, backed by racing expert, Matt Chapman and ex-England team-mate, Ian Wright.

Media conglomerate News Corp, in alliance with The Sun Newspaper & Australia’s Tab Corp, have come together with the aim of providing betters with the nation’s strongest sports & horse-racing platform. Sun Bets presence will be exclusively on-line throughout their site and mobile apps.

The Sun has solidified themselves as a key player in the gambling market over the past 10 years. The popularity of online Bingo has seen the Sun’s Bingo arm, sunbingo.com, prosper enormously – their quality product, coupled with their above the line media promotion has secured their Bingo brand as one of the strongest in the UK for player base & brand recognition.

With strong brand equity, an innovative product & relevant market experience, it was almost natural progression that the Sun would expand into the broader sports-betting vertical. News UK CEO, Rebekah Brooks believes ‘This is a hugely significant juncture for News UK and The Sun, marking the start of an era where new brands and revenue generating streams are being created on the back of the strength and much sought-after reach of The Sun.”

The relationship between The Sun & Tabcorp represents a 10-year agreement; The Sun will commit the media activity, and Tab Corp will leverage their unmatched betting experience to deliver a strong, innovative product to the market.

Sun Bets originally release was scheduled almost two month’s ago, but with the Summer Olympics & The launch of the Premier League season, the launch couldn’t have come at a better time for keen punters. Will the buzz live up to the expectation?

Keep an eye out on Betcirca for the latest news and insights into Sun Bets… And more importantly, exclusive bonus bets!

Reliability & Security:

Undoubtedly, one of the strongest features of Sun Bets is their reliability. News Corp has nearly monopolized the media industry, owning the Times, News UK, Wall St Journal, New York Times, News Corp Australia & Foxtel. News Corp & their house of brands have cemented themselves at the forefront of this industry for years, proving their legitimacy as leaders in customer-satisfaction.

Additionally, Tabcorp have been front-runners in the Australian betting industry since their inception over 22 years ago, holding exclusive licenses to operate physical betting outlets. When it comes to Australian bookmakers, no one is more secure then Tab.

Payment Methods:

As a key player in the English market, you can expect Sun Bets to offer all the popular payment options. Visa Debit and Credit are currently available as well as Mastercard credit and debit. We expect Sun Bets to fully expand their payment options once they formally launch their product.

Currently, Sun Bets operate towards an up to 24 hour time frame when it comes to processing withdrawals. There is then a 3-5 day wait for funds to arrive into your account. This is standard across the majority of the industry.

Gambling Markets:

Sports & Racing are core betting offerings from Sun Bets, with the aim to be market leaders in these two areas. Given Sun Bets launch is inline with the start of the Premier Season, we can expect cracking bonus offers & Football promotions to celebrate the brand’s launch. Already you will notice a “Price Boosts” tab that highlights daily promotions around various headline sporting events taking place each day.

As well as the major sports, Sun Bets has gone to great lengths to offer an exciting novelty betting selection. There is clear synergy between Sun editorial and the offering of special, topical betting opportunities that reside within the daily headlines.

Sun Bets has also ventured into more niche markets such as eSports betting. This is an emerging industry, so having the support of Sun Bets is a clear indication that they’re trying to appeal to a previously untapped demographic of cash rich video gamers.

Customer Support:

Sun Bets have invested in a full suite of support options. Unlike some bookmakers who only provide an email support option, Sun Bets has Live Chat, Email and Phone support. Live Chat and Email are on offer 24/7.


It’s early days, the site has only just soft launched. All of the markets are available you’d expect across all of the sports you’d expect. Expect a more concise review upon further use and when future website improvements are implemented.

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