Sun Bets Aiming to Shine a Light on UK Betting Industry
Sun Bets, a new online betting site from News UK and Tabcorp, has become the latest platform to join the UK’s thriving iGaming scene.
Rising like, well, the sun at the start of the new Premier League season, Sun Bets is now a place for Sun readers and anyone else with a penchant for sports betting to converge.
Thanks to News UK’s deal with Australian betting outfit Tabcorp, Sun Bets is stocked with all the latest iGaming options. From betting markets on football, racing, tennis to politics and current events, Sun Bets is a veritable hive of activity for bettors of all persuasions.
Naturally, as you’d expect from an online betting site powered by one of the leading newspapers in the world, Sun Bets offers a series of unique insights into the latest news stories.
When News Meet Odds
As any serious sports bettor will know, the only thing more important than odds is information and Sun Bets has combined the two in a single platform.
“Our readers can now come to our content and they don’t have to leave us to bet on it. It makes it a rounded experience for our readers,” Sun Bets Kate Bird told The Drum.
To augment this information and ensure the sporting insights are as acute as possible, Sun Bets has drafted in Ian Wright and Matt Chapman. Unsurprisingly, Wright will be waxing lyrical on the latest football action, while Chapman will be dropping racing knowledge over the coming months.
Overall, this symphony of news, expert insights and leading betting odds has helped to create a unique betting platform that should appeal to casual punters and seasoned tipsters alike.
Indeed, while 50% of the site’s customers are estimated to be Sun readers, the bevy of bonuses and betting options should be enough to attract serious bettors over the next few months.
A Unique Branding Opportunity
So what’s in it for the news corporation you might be asking? Well, according to News UK chief executive Rebekah Brooks, it’s a mutually exclusive innovation. For The Sun newspaper it’s an interesting new revenue stream, while for Sun Bets it’s a chance to become part of a major brand in the UK.
“This is a hugely significant juncture for News UK and The Sun, marking the start of an era where new brands and revenue generating streams are being created on the back of the strength and much sought-after reach of The Sun,” explained Brooks.
With the site currently enjoying a honeymoon period, new users are able to claim a free £10 bet as well as a myriad of “Sun Boosts” which take the standard odds to a slightly more lucrative level.
The UK’s betting scene might already be a beacon of excellence, but with a unique combination of news and odds in a single platform, Sun Bets certainly seems to be capable of adding some extra shine to the industry.