Featured Bookmaker: Unibet

There is a very competitive market online to attract to punters to sports betting sites and this has led to some excellent promotions. All bookmakers have some very enticing free bets on offer for new members, usually matching the stake of your opening bet up to a set limit. Once you have joined a site, they will try to keep you by offering special promotions on major sporting events.

One of the most popular has been Money Back Specials, whereby the bookmaker offers to refund losing bets in the event of a particular horse winning or perhaps a certain player scoring a goal. These have proved to be genuinely good offers and some of the leading bookmakers have been forced to pay back fortunes through this particular promotion.

Another successful promotion that has been adopted by more than one leading bookmaker is the Best Price Guaranteed. This guarantees that the punter will be paid out on the bigger of either the price they took when placing their bet or the returned starting price. This enables the punter to take a price without the fear of losing out to a higher S.P. In recent years the bookmakers have also taken to refunding stakes in certain circumstances when they are not obliged to do so. This can be after a horse is controversially disqualified or is withdrawn from a big race through injury. This remains the exception rather than the rule but has helped to improve bookmaker/punter relations.

Most sporting betting sites now provide live coverage of race meetings and other sporting events if you place a minimum stake bet. It may be a midweek meeting that is not usually televised but, by placing a £5 bet online, you can watch the race live on your computer. They also televise football matches from around the world with live betting.

Although the Free Bets for new customers tends to be the headline offer, there are some spectacular bonus promotions for existing members within the gaming section of sports betting sites. There is usually a large Welcome Bonus when you sign up to the Online Casino and the rewards keep coming as you keep playing. Some sites have been quite innovative with their promotions including tipping and caption competitions. These are very entertaining and all help to promote the sports betting experience.

Horse racing fans in the UK are receiving better offers than ever before, especially for the biggest racing festivals such as Cheltenham and the Grand National. Bookmakers will now offer non-runner/no bet a week or more in advance of the big races, thus eliminating the risk of you losing your money should your horse be a late withdrawal.